October 27, 2018

3 Food Blogging Questions with Katie Workman

The Mom 100 | The Naptime Chef It’s been so much fun having Katie Workman as one of our fall features for Cookbook Club! Today Kelsey & Katie settled in for a little chat about food blogging and all that it entails!

Kelsey: What inspired you start food blogging?

Katie: When my first book, The Mom 100 Cookbook, was coming out, I wanted to create a place to live online to go with the book, and also have a sort of portal to talk to and hear from like minded cooks and readers.  I think the blog kind of ebbed and flowed for the first few years, but a few years ago I started to get a lot more serious about it, and have been much more consistent about blogging a few times a week, and upping my photo game.  It was a little like, Go Big or Go Home at that point, and I wanted to try and go big!

Kelsey: Do you ever order take-out or do live in the world of the “merry home cook” all the time?

Katie: PLEASE!  If I don’t have sushi at least a couple of times a week I start vibrating. I think I might be made of mercury at this point, there is so much raw salmon coursing through my veins. And I live in NYC, with teenage boys and their friends, so thank god for take out pizza.

Kelsey: Fess up – what’s your favorite and least favorite thing about food blogging?!

Katie: My favorite thing is hearing from readers, with a question, a comment, and in the best moments people telling me that they loved something and so did the people who ate it.  That’s amazing, and I never tire of it.  The best thing that happened to me lately was that a reader asked me if I could fix it so they recipe intros would be printed out along with the recipes because my writing was very important to them.  I almost wept.

What is annoying is trying to understand what the hell google wants at any given moment in terms of SEO (Search Engine Optimization) so that my recipes come up at the top of search when people are looking for a lasagna or whatever they are searching for.  The wisdom always changes, the search engine gods change their minds all of the time, and most of the time I just focus on the writing and the food, and let the cards fall where they may (but there is still a whole lot of tagging and back end stuff to deal with).

Thanks, Katie!